New Study Examines the Moneyless Rise of Disc Golf
By Josh Woods ~
Three years ago, I quietly jettisoned my sociological research agenda on terrorism and immigration and began thinking about the growth of disc golf and other emerging sports. The two-part question that has held my curiosity longest is this one:
When answering this question, most commentators point to the economics of sports and media. Sports grow when major media outlets pay attention to them. Increased media coverage attracts more participants and consumers, which entice even bigger media companies and corporate sponsors, which then foster stronger sport institutions. Continue reading “Disc Golf’s Two Paths Forward”→
One of the questions you learn to answer in graduate school is, “Who cares?”
As you work through your research ideas, your teachers drum this question into you. For instance, after presenting your thesis proposal, someone in the audience might chirp: “Your project sounds interesting, but I’m not sure it passes the who-cares test.”
That’s as close as it gets to smack talk in academia.
“At least give the dog a chance to catch it first” – N.B.
“Sports is a reallllly loose term nowadays” – J.C.
“Not a real sport” – J.L.
These were just a few of the snippy comments posted on ESPN’s Facebook page when the media giant uploaded a video clip of Eagle McMahon’s 380-foot field ace at the Glass Blown Open in April 2018. By the end of June, the clip had received more than 14,000 likes, 5,200 shares, 2.3 million views and 4,000 comments. Continue reading “Rise of an Unknown Sport (Part 3)”→