By Joshua Woods ~
One of the most common hashtags used in disc golf social media is #GrowtheSport. It pops up on Twitter more often than hot takes from Brodie Smith.
To many disc golfers, “grow the sport” is an aspirational catchphrase that celebrates the grassroots of the sport and unites the volunteers who made it great. You can find it in social media posts about fundraiser tournaments, new course developments and any number of club activities and volunteer efforts.
But the hashtag can also be found in the promotional materials of private firms. #GrowtheSport appears in the Twitter bio of leading online retailer Infinite Discs, and in the advertisements of disc golf apparel companies. The major disc maker Dynamic Discs invented “Grow Disc Golf Day.” Top pro players like Ricky Wysocki use the hashtag in their social media branding.Continue reading “Emerging Sports as Social Movements: Disc Golf and the Rise of an Unknown Sport – Book Summary”