Here’s an earth-shaker for you: When people go to restaurants, they order food from a menu.
A few picky eaters may request off-menu items, but most people stick to the script. According to researcher Brian Wansink, customers are especially likely to choose items that are next to pictures, bolded or placed in boxes.
Drew Barrymore directed and starred in one of my favorite movies. Whip It, released in 2009, tells the story of a misfit teen from Texas who finds refuge from the doldrums of small-town life by joining a women’s roller derby team called the Hurl Scouts.
In one scene, the Hurl Scouts come together after a bout. Despite losing the hard-fought contest, the women are all smiles and fist pumps and laughter.