Here’s an earth-shaker for you: When people go to restaurants, they order food from a menu.
A few picky eaters may request off-menu items, but most people stick to the script. According to researcher Brian Wansink, customers are especially likely to choose items that are next to pictures, bolded or placed in boxes.
Injuries can be rich learning experiences. When I was ten, for instance, I learned that leaping off a garage roof with a beach umbrella is pretty much the same thing as leaping off a garage roof without a beach umbrella.