In the first two decades of the twenty-first century, several sports reached their fast-growth stages.
Skateboarding was headed to the Olympics and regularly appeared on television and in fashion magazines. Energy-drink-powered teens were pulling down big paychecks from esports megaevents. The Ultimate Fighting Championship was filling large arenas with fans and pouring mass-mediated adrenaline into mixed martial arts.
Even a few lesser-known sports were on the rise. Spikeball, the promoter of roundnet, landed deals with Shark Tank and ESPN. Cornhole was appearing on ESPN and courting moneyed sponsors like Johnsonville Sausage. Ax throwing and wood chopping were being nationally televised.
After decades of slow growth, disc golf was also on the rise.
“At least give the dog a chance to catch it first” – N.B.
“Sports is a reallllly loose term nowadays” – J.C.
“Not a real sport” – J.L.
These were just a few of the snippy comments posted on ESPN’s Facebook page when the media giant uploaded a video clip of Eagle McMahon’s 380-foot field ace at the Glass Blown Open in April 2018. By the end of June, the clip had received more than 14,000 likes, 5,200 shares, 2.3 million views and 4,000 comments. Continue reading “Rise of an Unknown Sport (Part 3)”→